Bristol Airport have today launched a new website for Bristol Airport today offering an updated look that integrates new features and a consistent, seamless experience to customers on desktop, mobile or tablet.
The new site is to help shape and support Bristol Airport’s online strategy and provide strategic leadership to support the organisation’s digital ambitions, showcasing its new facilities and growing network of 100+ destinations.
One of the core outputs of the digital strategy was the need to redevelop the main site and mobile sites into one responsive solution. There were a number of specific challenges for this new solution, including making essential flight information easily accessible across all platforms, making it easier to book car parking and other ancillary products from mobile devices, and creating awareness of enhanced airport facilities and the wide range of destinations available.
Providing quick, seamless navigation across all platforms and devices was a key consideration in showcasing Bristol Airport’s commitment to consistently enhance the travelling experience for airport passengers.